Anime Supremacy! (2022) by Kohei Yoshino

A first-time anime director becomes involved in a ratings war with her hero while attempting to see her creative vision brought to fruition. Hitomi Saito (Riho Yoshioka) quits a solid career as a public servant to enter the highly competitive world of anime. Seven years later, in charge of her first project as director, she is keen to see her story realised, not least as her series will be going up against another from famed director Chiharu Oji (Tomoya Nakamura), whose work first inspired her to enter the industry. Hitomi must navigate issues with her staff as well as concerns from the network and her production manager Yukishiro (Tasuku Emoto), who wants the reserved Hitomi to do more promotion for the show. Meanwhile, Oji is also going through creative issues much to the frustration of his assistant Kayako (Machiko Ono).

“Anime Supremacy!” is a fun, drama based on a novel of the same name by Mizuki Tsujimura, that shows us behind-the-scenes at an anime production company; showing the high-paced, combative reality of creating what is one of the most popular forms of entertainment in Japan, and increasingly the world. We see the rush to deadlines, the vast amount of talent it takes to put an episode together, and the conversations between the creatives and the business-minded management. Riho Yoshioka gives a superb comedic performance as Hitomi, with her charmingly expressive characterisation also leaving room for moments of thoughtfulness and passion. Tomoya Nakamura and Machiko Ono also have great on-screen chemistry, with the troubled artist constantly at odds with his overworked assistant. There is a huge supporting cast here and some of them miss out on character development. This is particularly true with Kazuna (Karin Ono), whose side-story goes nowhere despite her being an engaging addition as a brilliant artist completely wrapped up in her own world. The direction is energetic, with occasional flashes of creativity, especially the animated additions showing the battle between the two shows as an ongoing race between the protagonists.

Fans of anime will no doubt enjoy the film as a look at the creative processes and some of the characters who bring to life these fantastical shows. While at times the film is confused in its messaging, attempting to juggle the stories of Hitomi, Chiharu, and to a lesser extent Kazuna, the characters are interesting and the central rivalry ensures we are invested in the ending. Hitomi is someone who has a singular vision and this single-mindedness leads her to neglecting or under-appreciating her colleagues. As she matures through the film we see her gradually begin to understand the value of teamwork and the efforts of others. There is also a strong theme running through about the struggle of artists to protect their work from the predations of corporate interests who want to sanitise everything for marketability. Interestingly both animators in the film choose a different path in the end and it is left to the audience to decide what is most important, success as defined by financial gain or popularity, or as defined by cleaving to your own ideals.